It’s that time of the year – performance reviews, evaluation meetings, goal setting for the future. And maybe, just maybe, someone tells you: “You should put yourself out there a bit more.”
Ouch.
If you’ve ever heard this, chances are, you’re not the type who naturally craves the spotlight. You might even *hate* the idea of being seen as someone who constantly self-promotes. That’s why this advice is so frustrating—it doesn’t tell you *how* to do it in a way that feels right for you.
But here’s the thing: Even though this advice is terrible, the intention behind it is ‘right’.
Why This Advice Fails (But Also Matters)
The problem with ‘put yourself out there’ is that it assumes visibility is all about stepping into the spotlight. Acting bigger. Being louder. And for many people – especially women in leadership -it feels unnatural, even arrogant.
But positioning yourself isn’t about pretending to be someone you’re not. It’s about making sure your work gets the recognition it deserves.
Being good isn’t enough. People need to know you’re good.
The Real Meaning Behind ‘Put Yourself Out There’
When someone tells you to be more visible, they’re actually saying:
✅ “I see potential in you.”
✅ “Your work deserves more recognition.”
✅ “I want you to have more opportunities.”
And they’re right. Because when you position yourself effectively, doors open. People think of you when promotions come up. You get access to bigger projects, higher salaries, and more career growth.
The challenge? Most of us have more reasons to stay invisible than to step up.
Why We Stay Invisible (Even When We Know Better)
Let’s be honest. Deep down, we know being more visible could help us. So why don’t we do it?
❌ Fear of looking arrogant.
❌ Worrying about what others will think.
❌ Avoiding the discomfort of self-promotion.
Sound familiar? The truth is, these fears keep us small. They make us believe that *working hard* will be enough. That *staying humble* will get us noticed.
But in reality, success doesn’t go to the hardest worker. It goes to the person who makes their impact visible.
How to Position Yourself (Without Feeling Fake)
Instead of focusing on putting yourself out there, think about positioning yourself for success in a way that feels right for you.
✅ **Own Your Achievements**
Don’t assume people notice your hard work. Make it easy for them. Share results. Speak up in meetings. Follow up on projects.
✅ **Build Strategic Visibility**
You don’t have to shout from the rooftops – just make sure the right people know what you bring to the table. Identify key decision-makers and involve them in your work.
✅ **Reframe Visibility as Leadership**
You’re not promoting yourself for attention -you’re making sure your skills, ideas, and leadership are seen. That’s not arrogance. That’s impact.
Final Thought: The Advice is Terrible, But the Message is True
If someone tells you, “You should put yourself out there more,” don’t get stuck on the words. Instead, ask yourself:
👉 “What opportunities am I missing by staying invisible?”
Positioning yourself doesn’t mean being someone you’re not. It means making sure your work gets the recognition it deserves.
So, don’t just “put yourself out there.” Claim your space. Take your position. Make your impact.
Your biggest cheerleader,
– Susan Veldkamp